Fang Jr. – Finch Trot
Music video for Fang Jr.’s song “Finch Trot”. TTo illustrate the themes of the path to personal discovery and true-self, we used a 3D animated storytelling to illustrate a character’s personal quest.
The animation includes a colorful and geometrical shaped world that matches with the instrumental sounds from the track, as the character goes up on a mysterious stair to find his true form.
As he walks up the stairs, he metamorphoses into different versions of himself, becoming, each time, less human and more animal. Each time this happens, the colors around him also change, as if he reached a new level in a videogame.
The environment and all the characters’ versions were made in 3D, and some distorted glitch effects were added in some scenes to highlight parts of the song and to communicate the struggle that the character is having in his journey.
Without spoilers, let’s just say he goes to the moon! This was an incredible project for us, where we created everything from the concept to the final cut, and gave us opportunities to explore character design, 3D animation, and storytelling.